Business books collection

You Can Hear Me Now

You Can Hear Me Now

You Can Hear Me Now is a powerful proof of the roles that the private sector can play in economic development. Sullivan, by picking one industry—wireless—and cleverly weaving the economics and the growth of the industry with the human dimension, provides a distinctively new perspective on what is possible. A must-read for all those who are concerned about eradicating poverty. Equally, a must-read for managers who are looking for new engines of growth.”
—C.K. Prahalad, Paul and Ruth McCracken Distinguished University Professor, The Ross School of Business, the University of Michigan; author, The Fortune at the Bottom of the Pyramid

“With the growing interest in how business can better serve the ‘bottom of the pyramid’ there is great need for both practical examples of how to do it and better understanding of how such strategies can truly benefit those caught in the poverty trap. This book delivers on both counts.”
—Stuart L. Hart, S.C. Johnson Chair of Sustainable Global Enterprise, Cornell University; author, Capitalism at the Crossroads

You Can Hear Me Now describes the human drama of the poor adopting technology to enhance their productivity. Well-researched and engaging, it expertly walks the reader through one surprising maze after another.”
—V. Kasturi Rangan, Malcolm P. McNair Professor of Marketing, Harvard Business School; coauthor, Business Solutions for the Global Poor

The Mobile Revolution: The Making of Mobile Services Worldwide

The Mobile Revolution: The Making of Mobile Services Worldwide

“Essential reading for anybody who wants to understand how mobility and mobile technology is transforming the way we live and function.” — Anssi Vanjoki, Executive Vice President, VP & GM Multimedia, Nokia “Anssi Vanjoki, Executive Vice President, VP & GM Multimedia, Nokia”

The Inside Text: Social, Cultural and Design Perspectives on SMS

The Inside Text: Social, Cultural and Design Perspectives on SMS SMS or Text is one of the most popular forms of messaging. Yet, despite its immense popularity, SMS has remained unexamined by science. Not only that, but the commercial organisations, who have been forced to offer SMS by a demanding public, have had very little idea why it has been successful. Indeed, they have, until very recently, planned to replace SMS with other messaging services such as MMS.

Mobile Strategies

Mobile Strategies Mobile Strategies explains the different business models and strategies available for businesses looking to enter the mobile sector.

Starting off with a historical overview of the telecommunications business, the book explains how mobile has developed into the business it is today, what models have made money, and which ones haven’t.

Mobile Web 2.0

Mobile Web 2.0 “If you’re looking for the best source of information
currently available on the subject of both Web 2.0 and Mobile Web 2.0, you have to go no further than this book.” – Dion Hinchcliffe, Editor-in-Chief of the Web 2.0 Journal and President of Hinchcliffe & Company

” In their latest book, the authors make fresh challenges on the paradigms in mobile data. You are not going to agree with it all, but it will challenge your own thinking” - Jeremy Flynn, Head of Commercial Partnerships, Vodafone UK

“Simply the most comprehensive and easily-accessible book on mobile Web 2.0 and its future potential available to date.” – Dr Rebecca Lingwood CEng MIMechE, Director of Continuing Professional Development, University of Oxford”

Pricing Communication Networks: Economics, Technology and Modelling

Pricing Communication Networks: Economics, Technology and Modelling Traditionally engineers devised communication services without
reference to how they should be priced. In today’s environment pricing is a very complex subject and in practice depends on many parameters of the actual market – including amount of traffic, architecture of the network, technology, and cost. The challenge is to provide a generic service model which accurately captures aspects such as quality and performance, and can be used to derive optimal pricing strategies.

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2012-05-17 17:16

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