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Christoffer Andersson, Daniel Freeman, Ian James, Andy Johnston, Staffan Ljung
ISBN: 0470017473
January 2006 |
- Explains how media companies can go mobile, how the telecoms, media and IT industries are converging and how even a frog can top the CD singles chart with a ringtone.
- Built heavily on case studies from real implementations and launches of services such as mobile TV, music and gaming.
- Describes how many service environments today are failing and highlights best practices to make them efficient and powerful.
- For the first time ever, the impact of mobile devices and customer behavior for mobile services is analyzed in depth.
- Offers an accompanying website with additional case studies, articles and links to the best developer forums and resources.
Decision makers, professionals and application developers in the IT, Telecoms and Media industries, as well as enterprises, analysts, consultants, financial services, and journalists will find this an invaluable guide to creating successful mobile services. Advanced students in Electrical Engineering and Telecoms as well as business schools will find this book a useful addition to their reading list.
source: John Wiley & Sons
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