Mobile Strategies
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Tom Weiss ISBN: 0954432770 January 2007 |
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With a straightforward, practical style, the book gives an advice on
In each area, clear guidance is provided on what customers are looking for, the possibilities and limitations of the technology, effective go-to-market strategies, business models, costs, risks, and an overview of the operational requirements. All models are illustrated with case studies from companies including Virgin, NTT DoCoMo, Disney, Vodafone, Apple, ITV, Blackberry, Nextel, and Skype.The book would appeal to anyone deciding whether their business should enter the Mobile sector, those currently operating in the sector, MBA students, and aspiring managers within the industry source: futuretext.com |
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