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John Handley
ISBN: 0814408338
September 2005 |
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The book describes the origins of the chaos and follows each of the long-term
trends that originated in the mid-1990s. This thought-provoking book,
written by an industry insider, draws conclusions about the ultimate
winners and losers during and after the telebomb. After analyzing the
effects of the Telecommunications Act of 1996, the book takes a
much-needed look forward to explore how the industry must change to
become more responsive to customers and more profitable for investors
—and to prevent another telebomb.
source: AMACOM/American Management Association
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